Content delivery platform Limelight Networks has acquired ad platform EyeWonder for $110 million. The deal is expected to close in the first half of 2010. Seattle-based EyeWonder, which as seen success with its ad formats, helps interactive agencies and content publishers create, build, track and optimize rich media and interactive video advertising campaigns. Limelight recently acquired video ad insertion firm Kiptronic in May for an estimated $12 million.

Content delivery platform Limelight Networks has acquired ad platform EyeWonder for $110 million. The deal is expected to close in the first half of 2010.

Seattle-based EyeWonder, which as seen success with its ad formats, helps interactive agencies and content publishers create, build, track and optimize rich media and interactive video advertising campaigns. Limelight recently acquired video ad insertion firm Kiptronic in May for an estimated $12 million.

Crunch Network: CrunchBase the free database of technology companies, people, and investors

Via [TechCrunch]

This entry was posted on Monday, December 21st, 2009 at 7:45 pm and is filed under Industry News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.