Lehman’s On the web U.S. Advertising Forecast: Another $20 Billion In Growth By

Aug 15 2008

Lehman’s On the web U.S. Advertising Forecast: Another $20 Billion In Growth By

Posted by: admin in Industry News

I was (digitally) leafing through the latest Lehman Brothers World wide web Data Book for August this morning, and came across these forecasts for total U.S. Internet online ad spending and on the web video ad spending. Video ads are the hottest area of growth. Analyst Doug Anmuth thinks that on the internet video ad spending will reach $1.1 billion this […]

I was (digitally) leafing through the latest Lehman Brothers Internet Data Book for August this morning, and came across these forecasts for total U.S. World wide web on the internet ad spending and on the internet video ad spending.
Video ads are the hottest area of growth. Analyst Doug Anmuth thinks that on the web video ad spending will reach $1.1 billion this year (up 63 percent), and more than double to $2.4 billion over the next two years.

He also thinks that total advertising spending in the U.S. will go from $26.1 billion this year to $45.5 billion in 2012 (consequently increasing from 8.8 percent of total advertising spending to 13.7 percent).

Here are some tables with his estimates:

Also, to give some perspective on where on the internet advertising is compared to Television advertising, he offers this comparison chart of the first decade of broadcast TV advertising VS. cable Television advertising Vs. Internet Advertising. The 30 percent growth rate for World wide web advertising is double the rate of where cable advertising was at the same point in its history, and triple the rate of broadcast TV advertising. There, don’t you feel superior already?